Extra Gum
Good Sticks.
If you do something nice for somebody, they’ll remember it for the rest of the day. Good messages have been scattered throughout the lives of everyday people to remind them to do good every day. A platform has spawned to help non-profits spread their messages on the ads of their “competitors” who sell their solutions for a profit. There is no price to be good. Good sticks.
What is Good Sticks?
Website →
OOH
Store Challange
Part of our campaign includes ‘wrapping out’ negative advertisements and negativity in general. Via downloading Extra wrapper widget, consumers can place wrappers virtually anywhere or ask the widget to wrap out any negativity on the screen.
Wrap out hate
As a part of our ‘wrap out hate’ section of the campaign, we will wrap out advertising to leave positive messages, partnering with various non-profits.
If social media isn’t your thing, we have also created Extra wrap out hate stickers to cover up hate in real life.
